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Product Promotions Videos Northern Ireland

 

Have you ever wanted to buy a product or order a service online – but been put off because you are not clear what you will get or how to use it? Have you ever bought something – but then struggled trying to decipher the manual to make it work?

 

A short video showing the key selling points and a ‘how-to’ guide can make the difference between someone looking at your product/service and making a purchase and a customer returning a product or leaving negative feedback about it. It can also make customers more likely to return to your site for further information and encourage repeat purchases.

 

Video marketing is a trend which is progressing rapidly and business that overlook this can seriously loose out. In 2016 61% of businesses incorporated video as a marketing tool. 66% of these companies were not using video the year before. (Source). There are now more than 700 youtube videos shared on Twitter every minute and on facebook alone more than 500 years’ worth of youtube videos are watched daily (Source). If you are thinking about a way to promote your business via social media, video is a good choice. Produce a fun, relatable, short video and people will want to share it with their friends and family.

 

Trying to explain a difficult or complex concept? Videos can be really useful. If the concept cannot be easily shown using a traditional video, animation may be an option. If it may be difficult to explain something or captivating your audience could be a challenge, animation can bring concepts to life that no text or live video can and can help the viewer to retain more information.

 

For those who are still considering whether video is worth it – compare it to the various static messaging options. Videos are one of the most versatile and profitable marketing tools available at present and can convey a message much more simply and effectively than images or text alone. They can be distributed as part of your broader marketing campaign, placed on video uploading sites like Youtube or vimeo or embedded onto your website/social media profiles.

 

Some of our Portfolio in Product Promotions:

Product promotional videos are particularly useful for:

 

– Demonstrations
– User guides/training
– Crowd-funding campaigns

 

DEMONSTRATIONS

 

Marketing online presents unique challenges. Potential customers aren’t always able to see how your product works, they can’t feel it with their own hands, and they can’t try it before buying. This is more of a challenge when you are launching a new product of service. Using a video can help you overcome these challenges and help convert more visitors into buyers.

 

Demonstrations help to achieve a greater conversion rate than just an image or text alone. 98% of users say they’ve watched an explainer video to learn more about a product or service. 45% of businesses who use video marketing said that they have an explainer video on their home page and 83% of those business said that the video was effective.

 

A good video shows the product, highlights its functions and specifications and shows how it can be set up and used. Visual marketing promotes the product and its uses without the need to take time to digest various blocks of text. Consumers can repetitively view this demonstration multiple times at their own convenience and gain more reassurance that a product will meet their needs before buying.

 

USER GUIDES/TRAINING

A short video of your most common Q&A’s or potential technical issues or troubleshooting problems can provide you wish a quick way to answer common problems and reduce the need for a large bank of technical support phones. Dealing with issues quickly can also reduce unnecessary returns and negative feedback.

 

CROWD FUNDING CAMPAIGNS

In addition to the product/service demonstration, a crowd funding video campaign helps others to see the real person(s) behind the innovation. It allows the crowd funder to show the reason for the new product and its creation and demonstrate the enthusiasm that drives them. This is critical to gain backing and show how early adopters will benefit and the incentives they will obtain. Videos allow the opportunity to include multiple messages from potential users, those who will benefit from the product and members of the local community who can see the potential positive results of investing in the idea.