Social Media Marketing Northern Ireland
Social media now needs to be an integral part of any marketing strategy. It is an extra way to interact with your current and prospective customers as it can be used as a two way platform. Rather than take lots of phone calls – a quick interaction via social media can help your customers to ask questions and receive answers – improving your customer service. Social media also provides an opportunity to promote your business across various networks as it is an easy way for people to share your content so your message goes further than just your original contact. If people think it is worth it, a message can easily be spread to all their contacts and beyond.
If you are thinking about an advertising campaign via facebook, twitter or linked in, Big Windmill Promotions can help you develop your initial concept and manage your campaign. Visual advertising is more effective and we can create short videos to aid your campaign as these are five times more likely to be interacted with than static images. Facebook is an excellent method to use to target particularly audiences as facebook already knows where people live, their age, whether they have family etc. This can help enable your messages to be targeted more appropriately, such as all men over 45 living in a particular area.
Social media is also a useful way to monitor your competitors as you can see what they are posting, what strategies they are employing and consider how their approach could be improved and used to your benefit.
Big Windmill Promotions has expertise in a range of platforms and can help you to develop strategies and deliver your campaigns on facebook, twitter, linked in, google plus, Instagram and you tube. While it’s free to create a page, keeping it up to date, targeted to the right people and responsive takes time. We can also use our experience to your advantage, for example it’s important to consider the timing of posts to maximise their impact. Proper tracking of visitors to your website via your social media profiles and campaigns will also help to target future campaigns, so it is worth having proper analysis of your performance via google analytics. We can do this for you.
Big Windmill Promotions offer a management services for all your social media profiles to ensure all your postings and advertisements are kept up to date and aligned across all your platforms. We can also review and analyse your current arrangements and those of your competitors and provide recommendations and a plan to take your social media strategy forward. Let us help you manage your social media.